Unternehmen - AustroCel Hallein

About AustroCel Hallein

Our core business is the efficient, sustainable and environmentally-friendly use of the raw material wood, which is used to produce high-quality textile pulp and bioenergy. We employ 246 workers at our Hallein site (15 km south of the city of Salzburg).

We exclusively use spruce wood (long fibre) from sustainably managed forests. Using various processes, we produce high-purity pulp to manufacture textile fibres (viscose). More than 60 million euros have been invested in our systems and processes. From the side streams of cellulose production, we gain green energy, district heating, biogas and lignosulphonate. We supply electricity and district heating to the public power grid and thus make an important contribution to reducing fossil CO2 emissions. Up to 20,000 households in Hallein and Salzburg are provided with electricity and district heating.

Purpose & Mission

Purpose: We are a bio-refinery striving to realise the full value from wood residues. We identify and implement continuous improvements that enhance our products, processes, society and the environment. We will make our Business more sustainable, for the benefit of people, the planet and shareholders.

Mission: Our mission is to be a reliable and trusted partner for our customers, employees, suppliers, owners and the community. Safety, social responsibility, integrity, creativity and foresight are fundamental to the way we work.

Values: Respect and teamwork are central to our culture. We value honesty and humility at all levels, encourage all our employees to think and act as long-term ambassadors of our business. We respect others’ views and we encourage debate and innovative thinking.

Business: AustroCel is a sustainable producer of high purity cellulose and an important supplier of green energy and bio-fuel for the community, helping to fight climate change. Resource efficiency and sustainability are fundamental to all our processes and activities: We are proud to be “Green” AustroCel.



There are numerous milestones in our history, spanning over 125 years. Over the last few years, the focus has been increasingly directed towards innovation without neglecting our traditional, long-term successes.


1917 - 1979



2000 - 2011

2011 - 2013


Numbers & Facts

Revenue in €

102 Mil.


~ 287

Factory area

34 hectares

Pulp capacity in t


per year

Production wood in ato


per year

Green energy supply in GWh


per year

District heating supply in GWh


per year

Biogas production in GWh


per year

Lye boiler in MW



Biomass boiler in MW


Waste water purification in EW


Photovoltaics in m²



In purchasing, we have established an extensive supply network to ensure a sufficient supply of wood in terms of quantity, quality and economic efficiency. This is how we are able to guarantee stable, efficient and high-quality production. This is why we maintain our contact to foresters and saw mills and build up partnerships through continuous collaboration and reliable business dealings. When selecting suppliers, we place value on those that are certified in accordance with PEFC™.


We try to keep the transportation distances for the raw material as low as possible to ensure that transport costs are kept to a minimum, but also to reduce pressure on the environment caused by traffic. Wherever possible, we try to use rail transport when purchasing as well as selling. Currently, almost all of the pulp we produce is transported by rail. Our business operations reflect our responsibility towards our environment and society, as well as respect for our partners and workers. The trust that we have cared for with suppliers, clients and the public is worth preserving and developing further each day.